Software with a soul.
We build apps for humans, focusing on the human part of problems. Because it was never about the tech — it's about what we're solving for you.
It's not about the tech.
We named ourselves "Not A Tech Company" because the technology is just the tool. What matters is the problem we're solving — and the person we're solving it for.
Empathy-Driven Design
Every feature starts with a conversation, not a spreadsheet. We listen, we understand, and then we build what actually helps.
Real Problems Only
No solutions looking for problems. We tackle the messy, real-life challenges that people actually face — like packing for a trip or capturing your kid's milestones.
Simple Over Clever
We believe software should feel obvious. If you need a manual, we messed up. Our apps just work, the way you'd expect them to.
Products that get you.
Tools designed around how you actually live — not how a product manager imagines you live.
Pack Smart. Travel Happy.
Pret
BetaYour smart holiday packing assistant. Tell Pret where you're going, when, and with whom — and it takes the stress out of packing. No more forgotten swimsuits or three pairs of the same socks.
Try the BetaTrack Your Work. Simply.
Labeur
NewA simple work tracker that logs whether you worked today — and if you did, from home or the office. No accounts, no cloud sync, no tracking. Just your data, on your device.
Learn MoreMemories That Last Forever.
Kids Diary
Coming SoonBuild a beautiful diary for your kids — capturing their first words, funny quotes, and milestones along the way. When they're old enough, hand over the account and give them a treasure trove of memories to keep forever.
Get Notified at LaunchOur values.
People Over Pixels
Design decisions start with people, not trends.
Simplicity First
Less is more. If it's not obvious, it's not done.
Made in Gent
Proudly built in Belgium, for the world.
Solving Real Problems
No vanity features. Just things that make life better.
Ready to try software that actually gets you?
We're just getting started. Come along for the ride and experience software built with heart.